Assignment 6 - Review of Good and Bad design

Working in group of 2, we have to analysis a good poster and bad poster design.
When choosing the poster, there is conflict to what is a good design. Using the principles we have learn, we applied it to the poster and see how many fit the principles of a good design and decided on it.



On the bad poster design, the poster chosen is a movie poster. The main problem with the poster is that it is too cluttered and cannot bring across what the movie is about. Looking at the poster, it is hard for the person looking at it to know what the movie is about. All the graphics elements are arranged closely together yet the feeling of unity is not there. In addition, the colors used don’t seem to group the groups together. All it seems to do is dumping all graphics elements together. There is no focus point and guide to the audience on where to look at. The way the graphics elements are arranged breaks all the principles of colors, Gestalt rules and the placement of the graphics elements. Thus, my group thinks that this poster is a bad design.



For the good design, my group chose Stuart Little 2. We think that the usage of color, the placement of the graphics elements and the content of the movie is well conveyed. The poster used warm color scheme to convey that the movie is about adventure and it is a light hearted movie. The placement of the graphics also has a focus point and a guide to view the audience. Stuart Little, for example, is on a skateboard and is the main figure of the poster. The skateboard is arranged such that it is moving and it serves as transportation to Stuart Little. Thus, this brings across the meaning that Stuart is going to somewhere which is in line with the movie content. The movie poster does not make use of many graphics elements but it managed to convey the meaning well. It follows the color scheme, principle of simplicity and Gestalt rules. Overall the poster conveys what it wants to convey.
However for this poster there is comment that the words "Stuart Little" blends into the background. We are not sure if is the way it is projected on the screen as when we look at the poster on the computer screen, it looks fine.

Presentation slides as followed: